Mobile responsiveness is no longer an option!
What is Mobile Responsive Design?
A responsive site automatically changes to fit the device and orientation it is presented on.
Why Responsive Design?
People are increasingly browsing the web via mobile devices.
- Sales of mobile devices have already overtaken those of desktops and mobile internet usage is predicted to overtake desktop internet usage this year!
- People are spending more time on their phones than ever before.
- Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones.
- Over half of all local searches are performed on mobile devices.
- 86% of mobile internet users use their devices while watching TV!
Google recommends it.
- Google refers to responsive web design as an industry best practice.
- With just one URL and the same HTML, it makes it easier and more efficient for Google to crawl, index and organize content.
- It’s easier for uses to share, interact with and link to content that lives on one site.
It supports many devices.
- A mobile responsive website can provide a great user-experience across many devices.
- As new devices of differing screen sizes continue to come out, mobile responsive sites are poised to deliver content across them all.
- Viewing the same content from multiple devices is familiar and intuitive.
Studies show that only 3 percent of all websites are both fast and responsive to mobile devices.
Only 15 percent of all websites are “fully responsive,” requiring no redirection for optimal use on a mobile device.
If you are building a new site though, there is no excuse not to have this critical feature.
And we no longer build sites without it.
In the past, companies built separate mobile sites but it just doesn’t make sense anymore. These options require:
- More maintenance – keeping up separate content silos of content
- Separate domains – this dilutes your domain and hurts organic search as mobile site links do not count as search link equity to your primary site